Monday, December 8, 2008
Shop NOVICA! Christmas Ornaments from Around the World
NOVICA, one of my favorite online shops, advertises itself as "in association with National Geographic". Their website doesn't really explain how they are associated, except that if you look at it, the layout, products and tone reflects something National Geographic would endorse.
NOVICA's mission is also pretty generic. It starts with, "We want to give artists and artisans around the world a global platform to express their true artistic talents and to spur their creativity. And, we want to provide you with access to unique, hard-to-find items at great values that only the Internet infrastructure can allow..." Although it is a member of Co-op America, NOVICA does not seem to ally itself with the fair trade movement in a specific way. Despite all of this, NOVICA's model is about as fair as you can get. I used to buy wholesale from them when I had my brick and mortar store and now Fiber Focus is an affiliate, supporting the concept through ads they potentially generate a commission.
The movie clip at the top of this post is a good illustration of the impact NOVICA has had on the lives of the many artists and artisans it works with around the world. Every item on its website tells the story of the person who made it. Many started out as individuals and went on to grow their businesses into collectives. For this post, I thought it would be fun to look at some of the ornaments made from some of their suppliers around the world. This is a small sampling and I only picked fiber ones. There are also lovely pieces made from wood, clay and glass.