We have been fundraising on IndieGoGo for the last 50 days to raise money for TAFA's new website. The goal is to create a site that can serve as a hub for our members (now at almost 300 from 23 countries), that is interactive, that showcases our products, announces workshops, and that has all kinds of bells and whistles which will serve the whole textile and fiber art community. Such a site costs money. We have been working with a local design group in Paducah who has quoted the cost at around $5,000, a low price for what we are getting ('cuz they like me and they like TAFA).
We have 11 days left to the fundraiser and are only halfway at our goal. We need all of you who can donate to jump in and do so now. Oh, and the TAFA Market? What's THAT about? Well, my feeling was that people needed a visual to see what our products would look like on an image-based search engine. So, Aynex Designs, a TAFA member, offered to set something up on Wordpress. She and I worked hard at it for two weeks and we ended up with something truly stunning!
|Art Quilts on the TAFA Market|
This is a temporary site intended to help give our fundraiser momentum, but also a great exercise in looking at categories, language and other design elements we will incorporate into the new site. We hope to have a prototype of the new landing page in the next few days. (The new site will look nothing like this one.) A group of TAFA members is meeting on facebook in a "think-tank" capacity, discussing the many ways we can set up categories, how they can break down, what they should be called, etc. When we talk about "textiles and fiber art", we are including ancient traditions and all kinds of experimental niches within the contemporary arena- how do we make sense of it all?
|Accessories and Jewelry on the TAFA Market|
For this temporary site, I tried to keep it simple. We have some of the major type categories (art quilts, weaving, felting, embroidery) and then a few function categories (accessories and jewelry, home interiors, tools and supplies, etc.). We were also able to create other groupings by using tags, such as "nature" or "jewelry-necklace", so that the images would show up in different ways.
|Felting on the TAFA Market|
Who is on the TAFA Market? I chose to reward members who have contributed time and or money to TAFA, both in the fundraiser and through this past year. We have come a long way and I am so grateful to all of the members who have supported this vision and me. It is easy for me to work on behalf of TAFA- just look at these products! They truly are the cream of the crop! Our growth process has been extremely democratic with member input and ideas shaping the vision all along. I did have this larger idea of TAFA's potential from the beginning, but there has been a core group of members who have dedicated time and energy to help me make it happen. (We're not there yet, so we do need YOU to jump in, too!) The products you see on the TAFA Market are a small percentage of what will be on the new site. We seriously aim to become THE destination for the textile and fiber art community.
|Weaving on the TAFA Market|
One of the things I am most proud of TAFA is its international representation. I have been on a crusade for a long time, insisting that "ethnic" and "contemporary" products need to share the same platform. My dream is finally coming true! On almost every page of the TAFA Market, you will see examples of work made by studio artists along side of work made by traditional communities from around the world. Why should the San Francisco weaver and the one in Laos be separated withing the Handmade Revolution? This is a huge beef I have with Etsy. They have aggressively barred fair trade groups and non-profits from having a collective presence on the site. I find this injurious and damaging on so many levels! The TAFA Market proves that co-existence is the right approach. We are in this world together. We learn from each other, we grow because of what the other does, and we have similar needs.
|Supplies and Tools on the TAFA Market|
Building the Supplies and Tools page was a fascinating process! We have so many member who are selling gorgeous yarns, fabrics, dyes and tools.... I think this in itself will be a huge contribution to the fiber arts/textile community. Access to so many small businesses who are harvesting their own materials, many with a commitment to environmental and humane practices. Absolutely wonderful!
|Workshops on the TAFA Market|
Finally, I added a page of workshops and it makes your jaw drop... TAFA's membership consists of mostly women in their 50's and 60's. This means that they are seasoned experts. Many, many are teachers and authors, leaders in our community. The new site will be able to showcase all of these talents and opportunities in wonderful ways. There will be a community calendar where you will be able to see all of the workshops being offered around the world. Members will be able to load their video tutorials, books, and other educational tools on the site. The collective knowledge represented here is endless!
I hope that this post motivates you to contribute financially to our vision. Donate whatever you can to our fundraiser on IndieGoGo. Donors are thanked on facebook, indiegogo and will have a permanent link on our site. For now, you can see who has donated and what gifts are available on this page. We are offering a great advertising deal, too. Donate $215 to the fundraiser and get an 18 month ad on TAFA. This will transfer over to the new site when it launches. You do not need to have a business to do this. You can advertise your favorite charity or site and you will know that you are supporting a great cause.
What will happen to this TAFA Market? The new site will still take a few months to build. Meanwhile, we can use this one to showcase our members. Click on an image on the market and it takes you to the member's shopping cart. Buy from them! Support these wonderful people who work so hard to excel at what they do! Share the link with others who may also like it. Spread the word about TAFA!
I am deeply appreciative of all the time Aynex spent in helping us set this up. Do you need a new website or graphic design services? Please contact her for any work you need done. She has a broad range of experience, her prices are reasonable, and she is just a great person. Aynex Designs
Together we can do great things!